Gloss finishes enhance the vibrant hues in your print while making it more resistant to fingerprints, water, and dust. They pair particularly well with other finishing techniques like spot varnishing and embossing for enhanced results.
Foil printing in Manhattan, NYC involves applying a malleable metallic material (foil) to surfaces using heat and pressure, often gold or silver foils with pigmented or holographic effects.
Varnish
Varnish is a liquid coating material that dries to form an opaque film when exposed to air, usually composed of resins, drying oils and other components such as driers. Varnish contains volatile solvents that evaporate with exposure.
Lacquer can be used to protect wooden workpieces, paintings and other decorative items as well as add an elegant finishing touch by applying soft touch or scented varnishes to packaging.
Soft-touch foil, also known as velvet varnish, features a deep matt effect with increased scratch resistance. This finish adds elegance and sophistication to your design while pairing perfectly with other finishing techniques like embossing and debossing. Spot UV varnish applications may also give specific areas of packaging packaging an eye-catching shiny effect.
Lamination
Lamination provides printed materials with an extra protective layer. It helps avoid tears or moisture absorption and adds vibrancy to their colors and designs, as well as offering flexibility in its thickness application.
Gloss lamination gives your packaging an eye-catching sheen and draws attention to text and graphics, especially logos or colourful designs. Additionally, embossing or debossing can enhance its sophisticated yet long-term quality.
Matte lamination boasts a luxuriously soft surface with no fingerprints to mar its surface, perfect for darker colours and hot foil stamping. Perfect for business cards, brochures and books that will be handled frequently; spot gloss coating can highlight specific elements in your print piece.
Embossing
Embossing is a technique used to highlight particular components of your packaging design with custom metal dies. Embossing can either be single or multi-level, often combined with foil stamping for an impressive metallic effect.
embossed designs are both visually captivating and tactile, inviting customers to run their fingers over these indentations with pleasure – research shows that touch can influence customer decisions about your product.
Foil embossing works well when used with soft-touch lamination and spot varnishes, adding an image or pattern that plays with light and shadow. You could also try blind embossing for an alternative, more subdued effect; blind embossing doesn’t use ink or foil but still gives your packaging depth with beveled and chisel dies that add additional depth.
Debossing
Like embossing, debossing adds intrigue and quality to packaging, while being highly tactile so as to catch customers’ eyes and increase brand recognition.
Embossing is a technique that employs heat and pressure to imprint an image on paperboard, creating the impression that it has been raised above its surface. Embossing can be applied to materials such as paper, cardstock and leather for best results.
Debossing is the opposite of embossing, creating a depressed impression in materials. This method works great for packaging that needs to be durable or has matte finishes; often used to emphasize logos or patterns. Foil stamping can also be combined with debossing for an impressive contrasting effect; perfect for smaller details like patterns or text that requires delineation.
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Hot Foil Stamping
Foil stamping adds an eye-catching metallic sheen that adds visual interest and depth to packaging designs. Its application can especially accentuate logos, text or other design elements that need to stand out amongst their surroundings.
Foil printing is an economical, environmentally-friendly option that works without inks or solvents, making it ideal for use on kraft paper materials. Plus, foils come with various finishes – pearlescent and holographic being some of them!
Hot stamping involves applying metal foil directly onto packaging materials using heat and pressure. A custom die crafted from magnesium, brass, copper or hardened steel for maximum durability is usually attached to either a flexible honeycomb chase or in fixed positions on a counter plate for embossed foiling; once transferred it can be peel-off leaving behind its design.